Review: Roti Kirai Mel Cuisine

My family's favourite. We have ordered this set several times for ourselves as well as a meal gift for others. This is a great choice for many reasons. Firstly, for only $50 you are getting a lot to go around eg 50 pcs of Roti Kirai (also known as Roti Jala), 1 tub of curry chicken, egg salad with peanut sauce. Second, the taste is simply wonderful especially the curry. It will get you coming back for me as you got both quantity and quality. As mentioned our first time order resulted in repeated subsequent orders. The serving can cater for the entire family of 6 so it is a great dish to have during celebrations and gatherings. And finally, how about getting great tasting food delivered to your doorstep?

Branding and Customer Experience

In Facebook you can find them under the Qaisarah Dodol brand name and in IG under the Qaisarah Cendol. Of course that means they are selling many other delicacies other than Roti Kirai. I am not sure about the different brand identities - Mel Cuisine, Qaisarah Dodol, Qaisarah Cendol, Qaisarah Catering etc as over time the dilution may cannibalise each other's branding. Customers may want to deal with one brand name for easy recollection and referrals. So the branding is something they would need to revisit and think through. Service is good as they are prompt and reliable. They are very friendly and they do remember their customers well. 

To order simply whatsapp them at 86068793. Just make sure you do not order last minute.