The Brand Wizard & Founder, BrandLab (S) Pte Ltd & BrandLab (M) Sdn Bhd
Executive Director, Asia Brand Academy Pte Ltd
CEO, Customer Experience Centre, Singapore
Director, Global Esports Network & Ministry of Esports
Adjunct Lecturer, James Cook University
Founder of Altruist Advocates
Broadcaster, Publisher, Producer, Speaker, Author, Coach and Blogger.
Fahmi Rais aka Rayan Daniyal also known as the ‘The Brand Wizard’ is regarded as a man of many talents. He is a branding and public relations thought leader with more than 20 years of industry experience accumulated from his time with several MNCs and as an entrepreneur.
In addition, he is also an academic, performance coach, motivational speaker, author, publisher, broadcast veteran and community activist. Best known for his contribution as Singapore’s Malay TV strongman, Rayan launched and spearheaded both free-to-air and cable stations as Vice-President for MediaCorp and Channel Consultant for StarHub respectively.
In the communication field, Rayan acquired his craft from global industry leaders such as Burson-Marsteller, Ogilvy & Mather and Dentsu. He has provided counsel for more than 50 international brands before heading his own agency TAG which was ranked as top 10 local PR firm in 2003-2004.
In 2015, TAG renamed itself as Rayan Daniyal Consulting to focus on brand marketing and brand risk management. Rayan has chaired regional professional conferences and currently lectures on law and marketing subjects at James Cook University Singapore.
In addition, Rayan is also the Founder and Executive Director of Asia Brand Academy, Southeast Asia’s first and only dedicated ‘branding school’ and an ardent advocate of eSports. An active community leader for more than 25 years, he sat as an elected Board Member for Yayasan Mendaki and the National Youth Council. In the network circle, Rayan was a member of the Business Times CEO Club and co-founded the CEO Superior Network.
He holds a Master’s degree in Mass Communication from Griffith University where he came top of his cohort and subsequently received placement to pursue PhD in Ethnographic Studies of Public Relations Practice. Prior to that, he graduated with a an Honours Law degree from University of London and became a member of the Lincoln’s Inn of Court). In his free time, Rayan provides coaching on Body Language, Public Speaking, Charisma and Leadership, Team Building and Problem Solving.
He has travelled to all 5 continents either as a trade/organisational representative or as an event panel speaker or as an international judge.
Started and managed 2 TV stations in Singapore – a PSB free-to-air channel (Vice President of MediaCorp Suria) and a cable channel (Channel Consultant for StarHub’s Sensasi)
Publisher and Editor of The Aspirant (a magazine for the under 40 high achievers) and Selebriti
Executive Producer of more than 20 A-list regional artistes concerts and productions
Manager, Corporate Practice in Burson-Marsteller Singapore, world’s No 1 public relations agency
Senior Consultant, Corporate & Technology Practice in Ogilvy, award winning integrated global communications giant
Director, Strategy & Client Services in Dentsu Singapore, world’s largest advertising network
Founded BrandLab and Asia Brand Academy (www.brandacademy.asia)
Co-Founded Ummaline, CEO Superior Network, Professionals Global Fellowship and Graduates Guild
Initiated Customer Experience Centre (CEC Singapore) with Customer Service Complaint Bureau
Elected past Board Member of National Youth Council and Yayasan Mendaki
Invited by the Malaysian Ministry of Foreign Affairs to represent Singapore in presenting a paper on the business community views and responses at the ASEAN Economic Forum in Kuala Lumpur
Judge, Asian Television Forum in Hong Kong and eSports International Competition in Taiwan
Secretary-General, Puan Noor Aishah Intercultural Institute, Majlis Pusat Singapura and Southeast Asia Muslim Youth Organisation (SAMYO). President, Supernatural Investigation and Research Society, Singapore Malay Artistes Association and Islamic Fellowship Association Youth Wing.
Certificate in Education (Cert.Ed) National Institute of Education 1991
Bachelor of Laws with Second Class Honours (LLB Hons), University of London 1994
Master of Mass Communication (M.Mass Comm) Griffith University 1998
Admitted to Griffith University for PhD 1999
Admitted to Leicester University for Masters in Forensic Psychology 2001
Advance Certificate in Security 2020
Certified Professional in Agile Marketing 2021