About Fahmi Rais

Adjunct Lecturer and PhD candidate, James Cook University

The Brand Wizard & CEO, BrandLab (S) Pte Ltd                                    

CEO, Grow Global Pte Ltd                                                                                       

CEO, Customer Experience Centre, Singapore                                                                                    

Director, Global Esports Network & Ministry of Esports                                                                                 

Broadcaster, Publisher, Producer, Speaker, Author, Coach and Blogger. 

Fahmi Rais aka Rayan Daniyal also known as the ‘The Brand Wizard’ is regarded as a man of many talents. He is a branding and public relations thought leader with more than 20 years of industry experience accumulated from his time with several MNCs and as an entrepreneur.

In addition, he is also an academic, performance coach, motivational speaker, author, publisher, broadcast veteran and community activist. Best known for his contribution as Singapore’s Malay TV strongman, Rayan launched and spearheaded both free-to-air and cable stations as Vice-President for MediaCorp and Channel Consultant for StarHub respectively.

In the communication field, Rayan acquired his craft from global industry leaders such as Burson-Marsteller, Ogilvy & Mather and Dentsu. He has provided counsel for more than 50 international brands before heading his own agency TAG which was ranked as top 10 local PR firm in 2003-2004.

In 2015, TAG renamed itself as Rayan Daniyal Consulting to focus on brand marketing and brand risk management. Rayan has chaired regional professional conferences and currently lectures on law and marketing subjects at James Cook University Singapore.

In addition, Rayan is also the Founder and Executive Director of Asia Brand Academy, Southeast Asia’s first and only dedicated ‘branding school’ and an ardent advocate of eSports. An active community leader for more than 25 years, he sat as an elected Board Member for Yayasan Mendaki and the National Youth Council.  In the network circle, Rayan was a member of the Business Times CEO Club and co-founded the CEO Superior Network.

He holds a Master’s degree in Mass Communication from Griffith University where he came top of his cohort and subsequently received placement  to pursue PhD in Ethnographic Studies of Public Relations Practice. Prior to that, he graduated with a an Honours Law degree from University of London and became a member of the Lincoln’s Inn of Court).  In his free time, Rayan provides coaching on Body Language, Public Speaking, Charisma and Leadership, Team Building and Problem Solving.

He has travelled to all 5 continents either as a trade/organisational representative or as an event panel speaker or as an international judge.

 

Professional Milestones

  • Started and managed 2 TV stations in Singapore – a PSB free-to-air channel (Vice President of MediaCorp Suria) and a cable channel (Channel Consultant for StarHub’s Sensasi)

  • Publisher and Editor of The Aspirant (a magazine for the under 40 high achievers) and Selebriti

  • Executive Producer of more than 20 A-list regional artistes concerts and productions

  • Manager, Corporate Practice in Burson-Marsteller Singapore, world’s No 1 public relations agency

  • Senior Consultant, Corporate & Technology Practice in Ogilvy, award winning integrated global communications giant

  • Director, Strategy & Client Services in Dentsu Singapore, world’s largest advertising network

  • Founded BrandLab and Asia Brand Academy (www.brandacademy.asia)

  • Co-Founded Ummaline, CEO Superior Network, Professionals Global Fellowship and Graduates Guild

  • Initiated Customer Experience Centre (CEC Singapore) with Customer Service Complaint Bureau

  • Invited by the Malaysian Ministry of Foreign Affairs to represent Singapore in presenting a paper on the business community views and responses at the ASEAN Economic Forum in Kuala Lumpur

  • Judge, Asian Television Forum in Hong Kong and eSports International Competition in Taiwan

Education

Certificate in Education (Cert.Ed) National Institute of Education, 1991 

Diploma in Digital Marketing, 2021

Bachelor of Laws with Second Class Honours (LLB Hons), University of London, 1994

Master of Mass Communication (M.Mass Comm) Griffith University, 1998

Admitted to Griffith University for PhD 1999

Admitted to Leicester University for Masters in Forensic Psychology, 2001

Advance Certificate in Security, 2020

Certified Professional in Agile Marketing, 2021 

Admitted to James Cook University for PhD,  2022

 

Past NGO Leadership

Councillor and ECA Secretary, 18th Institute of Education Students’ Council 

Chairman, Islamic Fellowship Association Youth Wing 

Secretary, Majlis Pusat Youth 

Secretary-General Majlis Pusat 

Vice-President 1, Majlis Pusat 

Secretary-General, Southeast Asia Muslim Youth Organisation (SAMYO)

Board Member, National Youth Council 

Board Member, TransCentre

Board Member, Yayasan Mendaki 

President, Malay Artistes Association 

Vice-President, Johor-Singapore Community Care Association 

President, Supernatural Investigation and Research Society

Deputy President, Muslim Coaches Association 

Secretary-General, Puan Noor Aishah InterCultural Institute 

President, Association for Knowledge and Lifeskills Upgrading (MAHIR)

Testimonies

Photos with friends

Collection of Articles

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