So it becomes Personal Social Responsibility of PSR as it can now be known. At your own personal level you can adopt your own initiative, singly or through group-based efforts, of a positive deed in an organised way [as opposed to ad hoc or spontaneous acts].

So I founded the Altruist Advocates and hope that it will one day be a global movement like Pay it Forward. Altruist Advocates (AA) is founded on the basic principle that we must Be Kind To All Kinds.

If you also think that the world can do with more kindness, do join the group at

You’ll find inspiring daily Photo of the Day and members sharing that motivates any visitors to be an altruist.

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